Air France Shopping opens up new distribution channels and personalises the customer experience


Company: Air France
Sector: Branded objects & business gifts
Location : Roissy-CDG (95)

Main features:

  • B2C sale / B2B
  • Multicanal
  • RGPD & Security


New ambitions

At the end of the Covid crisis, Air France decided to relaunch its online sales platform for the airline’s products: with a twofold objective:

  • diversify the product offering
  • target all audiences: the airline’s stakeholders (employees, flight crews, purchasing departments, etc.), reseller partners and, of course, the general public (including members of the Flying Blue frequent flyer programme).

This new roadmap required a complete overhaul of the platform’s operation, which was previously based on Magento and had a number of shortcomings (lack of customisation tools, security levels not up to the airline’s standards, slow loading times, etc.).


New tools

To meet these challenges, MOSAIQ will deploy its best assets:

  • a PIM to rebuild a rich, structured and multilingual product repository
  • a back-office that manages offers for each target (product range, prices/promotions) and centralises orders
  • a dynamic stock manager, in automated flow with the company’s WMS
  • 6 different front-offices, with a new graphic charter, to create customised customer experiences
  • connection of the platform to Air France’s IT tools for user identification, in compliance with the RGPD and the security standards imposed by the airline
  • reporting tools (dashboards, personalised reports, accounting extracts, etc)


The challenge has been successfully met, and now the new platform has given the Shopping team new commercial prospects: increased sales and new services to come.